It Must Be Love (1926): cast, story & where to watch
1926 · Film
Released in 1926, It Must Be Love is a comedy film directed by Alfred E. Green.
What it’s about. Fernie Schmidt (Colleen Moore) lives with her parents in the rear of their delicatessen. The smells of the business - cheeses, sausages, garlic and pickled herrings - repulses Fernie, who dreams of leaving this environment and moving into a life that's more rarified. Her father, Pop Schmidt (Jean Hersholt) has plans for his daughter to marry Peter Halitovsky (Arthur Stone), a sausage salesman, but Fernie is repulsed by the idea. At a dance, Fernie meets Jack Dugan (Malcolm McGregor), who tells her that he is in stocks, a paper-counter, and she falls for him. Because of her rejection of her father's chosen candidate for matrimony, Pop puts Fernie out of the house.
Who’s in it. It Must Be Love stars Colleen Moore as Fernie Schmidt, Jean Hersholt as Pop Schmidt, Malcolm McGregor as Jack Dugan and Dorothy Seastrom as Min, among others.
Where to watch. Streaming options change often. See the full, country-by-country breakdown on our where to watch It Must Be Love page.
If you liked it. Fans of It Must Be Love tend to enjoy Forrest Gump, Parasite, Life Is Beautiful and Fight Club.
Frequently asked
- Where can I watch It Must Be Love (1926)?
- Streaming, rental and purchase options for It Must Be Love change frequently. Check our where-to-watch page for the latest availability in your country.
- Who stars in It Must Be Love?
- It Must Be Love stars Colleen Moore, Jean Hersholt, Malcolm McGregor, Dorothy Seastrom and Mary O'Brien.
- When was It Must Be Love released?
- It Must Be Love was released in 1926.