It (1927): cast, story & where to watch

1927 · Film · ★ 6.8

It poster

Released in 1927, It is a comedy, drama and romance film directed by Clarence G. Badger, running about 72 minutes. “A salesgirl with plenty of 'it' pursues a handsome playboy.” — that tagline sets the tone.

What it’s about. A flapper shopgirl woos her rich boss with animal magnetism, otherwise known as "it."

Who’s in it. It stars Clara Bow as Betty Lou Spence, Antonio Moreno as Cyrus Waltham Jr., William Austin as Monty Montgomery and Priscilla Bonner as Molly, among others.

How it landed. With an audience score of 6.8/10, It has drawn a solid, mixed-to-positive response.

Where to watch. Streaming options change often. See the full, country-by-country breakdown on our where to watch It page.

If you liked it. Fans of It tend to enjoy Forrest Gump, Parasite, Life Is Beautiful and Fight Club.

Frequently asked

Where can I watch It (1927)?
Streaming, rental and purchase options for It change frequently. Check our where-to-watch page for the latest availability in your country.
Is It worth watching?
It holds an audience score of 6.8 out of 10, and is a strong pick if you enjoy comedy, drama and romance. Reactions are mixed, so it may depend on taste.
Who stars in It?
It stars Clara Bow, Antonio Moreno, William Austin, Priscilla Bonner and Jacqueline Gadsden.
When was It released?
It was released in 1927, with a runtime of about 72 minutes.