It Can't Last Forever (1937): cast, story & where to watch
1937 · Film
Released in 1937, It Can't Last Forever is a comedy and crime film directed by Hamilton MacFadden, running about 68 minutes. “HE PULLED THE WOOL OVER THE WHOLE WORLD'S EYES!...BUT HE NEVER FOOLED THIS HARD-BOILED BLONDE!” — that tagline sets the tone.
What it’s about. Russ Matthews, a theatrical agent who is not above pulling off a hoax or two or more to further the career of his clients (and himself), and a newspaper gossip-columnist, Carol Wilson, get involved with gangsters when one of Larry's radio-program future-predicting cons gets out of hand.
Who’s in it. It Can't Last Forever stars Ralph Bellamy as Russ Matthews, Betty Furness as Carol Wilson, Robert Armstrong as Al Tinker and Raymond Walburn as Dr. Fothergill, among others.
Where to watch. Streaming options change often. See the full, country-by-country breakdown on our where to watch It Can't Last Forever page.
If you liked it. Fans of It Can't Last Forever tend to enjoy Forrest Gump, Parasite, Life Is Beautiful and Fight Club.
Frequently asked
- Where can I watch It Can't Last Forever (1937)?
- Streaming, rental and purchase options for It Can't Last Forever change frequently. Check our where-to-watch page for the latest availability in your country.
- Who stars in It Can't Last Forever?
- It Can't Last Forever stars Ralph Bellamy, Betty Furness, Robert Armstrong, Raymond Walburn and Thurston Hall.
- When was It Can't Last Forever released?
- It Can't Last Forever was released in 1937, with a runtime of about 68 minutes.