You're Soaking in It (2017): cast, story & where to watch

Released in 2017, You're Soaking in It is a documentary film directed by Scott Harper.

What it’s about. Advertising is inescapable. It covers public spaces, punctuates the airwaves and fills our personal screens with a sole purpose: to influence our behaviour. It has evolved and adapted to each technological wave, from print to TV and the Internet, selling everything from shampoo to politicians. From Madison Avenue to Silicon Valley, Scott Harper deconstructs advertising’s pervasive presence through a comprehensive and engaging look at the dynamic changes it has made over the past half century—shifting from “mad men” to “math men.” Every mouse click and swipe makes caveat emptor ever more urgent and difficult. As Big Data provides an exciting new frontier for industries to target their campaigns to individuals, the era of splashy billboards and catchy jingles may have given way to a much more sophisticated means of tapping into our subconscious. What happens when companies know you better than you know yourself?

How it landed. With an audience score of 5.3/10, You're Soaking in It has proved divisive with audiences.

Where to watch. In GB you can rent or buy it from Apple TV Store, Google Play Movies and YouTube. See the full, country-by-country breakdown on our where to watch You're Soaking in It page.

If you liked it. Fans of You're Soaking in It tend to enjoy One Direction: This Is Us, Burn the Stage: The Movie, BTS World Tour: Love Yourself - Japan Edition and Senna.