Harsh Couture (2025): cast, story & where to watch

2025 · Film · ★ 6.5

Harsh Couture poster

Released in 2025, Harsh Couture is a comedy and adventure film directed by Flávia Lacerda, running about 100 minutes.

What it’s about. In the campaign that could change her career as fashion influencer, Paula Pratta only needs one essential item: her son. But he trades his business school in California for a permaculture institute in Amazon. With assistant Taylor, she sets off in search of the boy and finds a world without filters and much more than she expected, including the chance to reconsider what really matters in her life.

Who’s in it. Harsh Couture stars Ingrid Guimarães as Paula Pratta, Filipe Bragança as Cadu, Rafa Chalub as Taylor and Michel Noher as Lorenzo, among others.

How it landed. With an audience score of 6.5/10, Harsh Couture has drawn a solid, mixed-to-positive response.

Where to watch. In US you can stream it on Amazon Prime Video and Amazon Prime Video with Ads. See the full, country-by-country breakdown on our where to watch Harsh Couture page.

If you liked it. Fans of Harsh Couture tend to enjoy Forrest Gump, Parasite, Life Is Beautiful and Fight Club.

Frequently asked

Where can I watch Harsh Couture (2025)?
In US, Harsh Couture is available to stream on Amazon Prime Video and Amazon Prime Video with Ads. Availability varies by country — check our where-to-watch page for every region.
Is Harsh Couture worth watching?
Harsh Couture holds an audience score of 6.5 out of 10, and is a strong pick if you enjoy comedy and adventure. Reactions are mixed, so it may depend on taste.
Who stars in Harsh Couture?
Harsh Couture stars Ingrid Guimarães, Filipe Bragança, Rafa Chalub, Michel Noher and Késia Estácio.
When was Harsh Couture released?
Harsh Couture was released in 2025, with a runtime of about 100 minutes.