Beauty Strategy (2024): cast, story & where to watch

Released in 2024, Beauty Strategy is a drama series.

What it’s about. The Xuankun Continent used to be reigned by five clans. Six years ago, the five clans had a war where the Human clan defeated the other four and established their dominant position. During the war, Princess Shuo Ye of the Spirit clan managed to escape but was nowhere to be found. Six years later, she got into the humans' palace, disguised as Lingzhi to find out the truth about the extinction of her clan and rescue her clansmen who were imprisoned by the humans. In the dangerous palace, Lingzhi behaved carefully, played things by ear, and finally approached Mu Xuanjue, the emperor of the humans. As the two of them tested each other, they gradually had feelings. Lingzhi eventually found out the truth. In the end, she and Mu Xuanjue worked together to defeat the villains and achieve the goal that the five clans would live in peace and harmony together.

Who’s in it. Beauty Strategy stars Guan Chang as Ling Zhi / Shuo Ye, Zhang Jingyun as Mu Xuanjue, Zhu Jintong as Concubine Huan and Yuan Ziming as Bing Jian.

How it landed. With an audience score of 6.0/10, Beauty Strategy has drawn a solid, mixed-to-positive response.

Where to watch. Streaming options change often. See the full, country-by-country breakdown on our where to watch Beauty Strategy page.

If you liked it. Fans of Beauty Strategy tend to enjoy Breaking Bad, Better Call Saul, Demon Slayer: Kimetsu no Yaiba and Attack on Titan.