
Um Chá nas Nuvens (1917)
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The first advertising film ever made in Portugal. Aiming to popularize a new brand of biscuits, Caldevilla hired the Puortollanos and had them climb the 75 meters of the Baroque Clérigos Tower. The feat gathered an unprecedented crowd in Porto, 150.000 fevered souls hanging in dread while the two showmen accomplished their half-hour climb. Upon reaching the top, the duo set a table and had some tea with, of course, the new Fábrica Invicta-brand petit beurres. From up top, they then released thousands of leaflets advertising the grandiose biscuits.
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MomentFrequently asked questions about Um Chá nas Nuvens
What is Um Chá nas Nuvens about?
The first advertising film ever made in Portugal. Aiming to popularize a new brand of biscuits, Caldevilla hired the Puortollanos and had them climb the 75 meters of the Baroque Clérigos Tower. The feat gathered an unprecedented crowd in Porto, 150.000 fevered souls hanging in dread while the two showmen accomplished their half-hour climb. Upon reaching the top, the duo set a table and had some tea with, of course, the new Fábrica Invicta-brand petit beurres. From up top, they then released thousands of leaflets advertising the grandiose biscuits.
How long is Um Chá nas Nuvens?
Um Chá nas Nuvens has a runtime of 9 minutes.
