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‘Eternals’ Looking At Another Number One Weekend Against Newcomer ‘Clifford The Big Red Dog’
Marvel’s Eternals dominated at the box office last weekend, opening to $71.3 million and making up 65% of the entire weekend box office, bringing the overall box office back above $100 million after two frames of falling short. While October had three weekends in a row where the box office stayed above $100 million, November is looking more like the somewhat front-loaded July which, despite some solid openings, never crossed $100 million in a weekend after Black Widow’s July 9-11 opening.With no major competition, Eternals is looking at another number one weekend even if it has a big drop. While the Chloé Zhao directed film’s mixed reviews may not have hurt its opening weekend box office, the less than stellar word-of-mouth, as indicated by the film’s B CinemaScore (also the lowest in the franchise), is likely to hinder the film’s legs. The box-office performances of Shang-Chi, which has roughly tripled its opening weekend gross,...