NFL, Baseball Dominate 3-Day Ratings

The top of the three-day Nielsen ratings for the week of Oct. 18-24 is heavier on sports than usual, at least among adults 18-49.Eight of the top 10 shows in the key ad demographic for the week were live sports telecasts, led by the three primetime NFL games. Four games from baseball’s league championship series and a contest from the NBA’s opening night also made the top 10.Things were more tilted toward entertainment programming on the total viewer side, per usual, since live sports doesn’t tend to add much audience with delayed viewing. The three NFL ......