It's What's Inside That Counts poster
Film

It's What's Inside That Counts (2016)

2016-10-29 · 30m · EN

Parodies social media, advertising, children’s television programmes and fairy tales, subjects that appear frequently in Maclean’s work. The film borrows techniques global corporations use to sell well-being, youth and happiness by bombarding us with imagery and preying on our anxieties.

Media